Staying Financially Fit
Putting Alerus Financial in front of businesses and consumers
Opportunity
Alerus Financial wanted to increase their brand awareness in the Twin Cities market, specifically for business banking and financial wellness needs.
Solution
We crafted Staying Financially Fit, a bi-weekly content marketing campaign running in Star Tribune Business and on StarTribune.com. Using Alerus Financials’ own subject matter experts, we offered insight and advice on financial topics for both businesses and consumers. As a result, we saw an increase in brand awareness and affinity, making it more likely that the audience would choose Alerus when they needed financial services.
Opportunity
Alerus Financial wanted to increase their brand awareness in the Twin Cities market, specifically for business banking and financial wellness needs.
Solution
We crafted Staying Financially Fit, a bi-weekly content marketing campaign running in Star Tribune Business and on StarTribune.com. Using Alerus Financials’ own subject matter experts, we offered insight and advice on financial topics for both businesses and consumers. As a result, we saw an increase in brand awareness and affinity, making it more likely that the audience would choose Alerus when they needed financial services.
