Skip to main content
FoundryNorth Logo
ClientMayo Clinic

Health Highlights

Solidifying Mayo Clinic as the go-to healthcare expert in the Twin Cities

Two people viewing the nighttime sky image with sparking stars illustration

Opportunity

Mayo Clinic was looking to solidify their brand position as healthcare experts in the Twin Cities. They wanted to be top-of-mind for those seeking healthcare options while maintaining an approachable brand.

Solution

We crafted Health Highlights, a weekly infographic campaign that presented complex healthcare topics in an approachable way. Mayo Clinic was able to broaden consumer perception of what they do and, in turn, gained appointments.

Display and social banners
Illustration of basketball
Print and mobile campaign tactics