Rebrand
Helping Blaze Credit Union reintroduce themselves to members and the larger community
Opportunity
SPIRE and Hiway Credit Unions were joining forces to form Blaze Credit Union. Blaze was looking to introduce their new brand to the market while also demonstrating that their original values and offerings had stayed intact.
Solution
We created a :30 second animated spot that would introduce Blaze and their financial services to the masses. This animated spot would look similar to past SPIRE animated spots, creating a connection between the two brands for consumers – letting them know that the Midwestern values SPIRE was built on would be here to stay with Blaze.
Opportunity
SPIRE and Hiway Credit Unions were joining forces to form Blaze Credit Union. Blaze was looking to introduce their new brand to the market while also demonstrating that their original values and offerings had stayed intact.
Solution
We created a :30 second animated spot that would introduce Blaze and their financial services to the masses. This animated spot would look similar to past SPIRE animated spots, creating a connection between the two brands for consumers – letting them know that the Midwestern values SPIRE was built on would be here to stay with Blaze.
