Turning awareness into senior living occupancy
Generating qualified leads and growing occupancy
Opportunity
Senior Housing and Care Communities wanted to generate qualified leads and ultimately grow occupancy at their properties. They wanted to understand which tactics would best drive these results and expand visibility in a competitive senior living market.
Solution
Foundry North developed an integrated, full-funnel strategy that included SEM, display/retargeting, programmatic audio, email, and native sponsored content.
SEM was the top conversion driver, while display built broad awareness and retargeting captured high-value return visitors. Programmatic audio extended reach, and programmatic email and targeted sends resulted in localized engagement.
Opportunity
Senior Housing and Care Communities wanted to generate qualified leads and ultimately grow occupancy at their properties. They wanted to understand which tactics would best drive these results and expand visibility in a competitive senior living market.
Solution
Foundry North developed an integrated, full-funnel strategy that included SEM, display/retargeting, programmatic audio, email, and native sponsored content.
SEM was the top conversion driver, while display built broad awareness and retargeting captured high-value return visitors. Programmatic audio extended reach, and programmatic email and targeted sends resulted in localized engagement.
Results
- 0.0Mimpressions
- 0K+Clicks
- 0%YoY increase in tracked conversions
