Generating HVAC leads just in time for spring
Increasing service bookings and appliance sales
Opportunity
Apollo Heating, Air & Plumbing wanted to increase service bookings and appliance sales by generating high-quality leads, especially heading into peak HVAC season.
Solution
Foundry North launched a multichannel campaign using proprietary geographic data to identify homeowners with high intent. This allowed Apollo to target custom audiences for email and social media. A follow-up Spring Air campaign was launched in the springtime following the same successful strategy. All campaign activity drove action by directing users to the website to schedule service.
Opportunity
Apollo Heating, Air & Plumbing wanted to increase service bookings and appliance sales by generating high-quality leads, especially heading into peak HVAC season.
Solution
Foundry North launched a multichannel campaign using proprietary geographic data to identify homeowners with high intent. This allowed Apollo to target custom audiences for email and social media. A follow-up Spring Air campaign was launched in the springtime following the same successful strategy. All campaign activity drove action by directing users to the website to schedule service.
Results
- 0.0ROAS
- 0ROI
- 0%of web traffic
- 0%of all onsite conversions
