Filling the stands with SEM
Driving ticket purchases through digital channels
Opportunity
The Minnesota Wild wanted to drive more first-party ticket purchases through their own digital channels in order to reduce losses to third-party distributors, who take a cut of every sale.
Solution
Foundry North implemented a targeted SEM strategy designed to compete head-to-head with third-party resellers. The campaign focused on branded keywords, ticket-related search terms, and real-time promotions to capture fan demand and direct traffic to the Wild’s official ticketing platform. Custom revenue tracking was also established to attribute conversions to the campaign.
Opportunity
The Minnesota Wild wanted to drive more first-party ticket purchases through their own digital channels in order to reduce losses to third-party distributors, who take a cut of every sale.
Solution
Foundry North implemented a targeted SEM strategy designed to compete head-to-head with third-party resellers. The campaign focused on branded keywords, ticket-related search terms, and real-time promotions to capture fan demand and direct traffic to the Wild’s official ticketing platform. Custom revenue tracking was also established to attribute conversions to the campaign.
Results
- 0%ROAS
