Where Discovery Creates Hope
Shedding light on the power of academic medicine at the University of Minnesota Medical School
Opportunity
The University of Minnesota Medical School wanted to establish a brand promise of “hope” by educating Minnesotans about academic medicine and, by their practicing it, the contributions they make to the state.
Solution
Working with the University of Minnesota Medical School’s team, we crafted Where Discovery Creates Hope, a content marketing campaign that established their brand by sharing stories of academic medicine. Each story explained a different topic of research, the science behind it, and the hope it brings patients.
Opportunity
The University of Minnesota Medical School wanted to establish a brand promise of “hope” by educating Minnesotans about academic medicine and, by their practicing it, the contributions they make to the state.
Solution
Working with the University of Minnesota Medical School’s team, we crafted Where Discovery Creates Hope, a content marketing campaign that established their brand by sharing stories of academic medicine. Each story explained a different topic of research, the science behind it, and the hope it brings patients.
Results
- 0installmentsover a four-year campaign
- 0%of readersfelt more positive about the medical school after seeing the campaign
