ClientXcel Energy

Powering business engagement

Deepening engagement and promoting energy-efficient programs

54.5M impressions

Opportunity

Xcel Energy wanted to deepen engagement with business decision-makers — especially facility managers, contractors, and sustainability leaders — by promoting its energy-efficient programs.

Solution

Foundry North deployed a multichannel campaign using refreshed assets that included new video content, updated native articles, and redesigned creative built to match the upgraded StarTribune.com experience.

This educational content received high-impact placement on the StarTribune.com Business Section and homepage, programmatic email, and OTT/CTV. The campaign was supported by robust site tracking, which allowed for granular measurement of business audience behavior and conversions.

Opportunity

Xcel Energy wanted to deepen engagement with business decision-makers — especially facility managers, contractors, and sustainability leaders — by promoting its energy-efficient programs.

Solution

Foundry North deployed a multichannel campaign using refreshed assets that included new video content, updated native articles, and redesigned creative built to match the upgraded StarTribune.com experience.

This educational content received high-impact placement on the StarTribune.com Business Section and homepage, programmatic email, and OTT/CTV. The campaign was supported by robust site tracking, which allowed for granular measurement of business audience behavior and conversions.

Results

0.0M
impressions
0M+
video completions
0%+
increase in conversions

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